From Startup to Scale / Deep dive 02 · Platform & Product
One platform, zero confusion.
Frequence covers the full lifecycle of a campaign — proposals, insertion orders, creative production, editing, and launch into the DSPs. A lot of moving parts, and the job was to make them feel like one. I designed the proposal builder, the SmartProposal experience, and the system that made complex advertising software feel inevitable.
SmartProposal — create, pitch, close, in one flow.
SmartProposal — Create. Pitch. Close.
Proposals in minutes, not weeks
A custom builder that pulls real-time demographic, geographic, and interest data so a sales rep can assemble a polished, client-ready proposal in five minutes instead of a week.
Inside the Platform
The moving parts, made simple
From interest graphs and geofencing to dynamic budgets, campaign management, and analytics — every surface designed so the data did the heavy lifting.
Recognition
Award-winning by design
The work didn't just ship — it won. SmartProposal and the platform earned recognition from the industry's most respected programs, including AdExchanger and MarTech Breakthrough.
Sales Enablement
From one-pager to training
Supporting collateral that helped teams sell and adopt the platform — a SmartProposal one-pager and a full training tool.
